At present, the home building materials industry has "customization fever" and "integration fever", and design capabilities have become the key to stores to seize the market. Excellent design teams and professional design and marketing capabilities will become the core competitiveness of stores. With the upgrading of consumer demand, more and more young people are willing to pay for "design", which puts forward higher requirements on decoration design. In the final analysis, competition in the terminal market can be said to be competition in design capabilities.

Good stores bring their own traffic

Although the location of a store with high traffic is important, the design of the terminal storefront, the way of product display, and the experience of the scene where consumers enter the store are also crucial. In the design process of the terminal store, it conforms to the trend of customers entering the store, and at the same time, pay attention to the scene experience of the product. The integrated ceiling store should also pay attention to the layout of soft decoration and atmosphere, so that customers can experience the product while also feeling the appearance of the product installed at home. The scene-based experience can make customers even more excited.

Open up the designer channel and master the flow entrance

The first step of home improvement is design. Home improvement designers are also the first type of people that owners come into contact with. Designers control the entire process of home decoration, so the importance of designers is self-evident. For many decoration novices, the designer is also likely to become the opinion leader in the home decoration process. Sometimes a word of the designer may change the owner's choice of building materials. Therefore, for the building materials business, sometimes getting a designer, means that it is possible to get dozens or even hundreds of potential customers! Because home improvement designers have so many resources in their hands. Whoever has a good designer will have a lot of money.

At present, many distributors have used the designer channel as the entry point to strengthen their loyalty with decoration companies and local designers. In this way, they have indeed achieved good results.

Design and marketing upgrade to increase the value of customer orders

The store must have its own strong team of designers. For the in-store designer, in addition to professional design capabilities, it is also necessary to have comprehensive capabilities such as communication and marketing, and learn to sell works. For store shopping guides, let every shopping guide have basic design thinking, starting from design, guiding customers' choices and transactions, and providing them with overall home solutions.

For example, integrated ceiling stores can train designers, and professional ceiling design software provided by shopping guide learning companies. In the design process, designers use product matching, such as the use of ambient lights, split levels, decorative lines, etc., to provide better While designing the plan, increase the customer order value. We sell not only products, but also excellent designs.

Improving the ability of team designers and making full use of designer resources is an effective way to open up store traffic!