"Customization" from the clothing industry to the home furnishing industry, to meet the psychological needs of consumers for individualization and professional services, has become a breakthrough in the transformation and upgrading of the integrated ceiling industry, and it is also the biggest outlet for the home furnishing industry.

Why "customization" has become the mainstream trend in the home furnishing industry?

Consumer demand has given birth to the development of custom home furnishings

At present, the 80s and 90s have become the mainstream consumer groups. Younger groups have their particularities. They prefer personalized products and refuse to be the same as the popular ones. This category of consumers more hope to incorporate independent creativity and personal style elements into their lives. "Who can grasp the needs of consumers, who can win the future", to meet the individual needs of consumers is an inevitable trend of market development. It is undeniable that the integrated ceiling and even the entire home furnishing industry will inevitably have half of the customized products, and the era of customization has quietly arrived! In fact, "customization" puts forward higher requirements for enterprises, including the details of product development, design, management, and service. In the face of the all-round customization era, companies must do the following:

1. Consumer-centric and market-oriented

Customized products must be oriented toward consumer demand. Therefore, when making customized products, companies must conduct adequate market research in the early stage, and combine current mainstream trends, consumer needs and habits to launch new customized products that conform to trends.

At the same time, it is necessary to fully communicate with customers in sales. You can directly ask customers about their decoration needs, and you can also learn about customers' dressing, home decoration style, social status and other aspects to create a personalized customized program that meets customer needs.

2. Product enrichment

In the era of customization, everyone has different needs for home improvement. Some like avant-garde fashion, some like traditional classics, and some like personality mix and match. This requires the expansion of products provided by enterprises from simplification to diversification. The product is enriched in terms of product size, color, style, and collocation.

The richer the products, the more room for consumers to choose, and the easier it is to meet the needs of various groups of people. Of course, there are also many integrated ceiling companies launching exclusive customized services.

3. Build a strong design team

Because customization needs to be professionally customized according to consumer preferences, home decoration style and other aspects, the requirements for designers are relatively higher, and many dealers, especially small-scale stores, have no designers, and some designers lack the ability , Which requires companies to provide distributors with strong design team support.

4. Perfect and meticulous service system

Whether it is integrated ceiling or home customization, it involves measurement, design, installation and other links. Product customization also particularly tests the service capabilities of companies and stores. The size cannot be wrong. Communication with the owner in the early stage is very important, and personalized products are also different for later installation. This requires companies to establish a complete and meticulous service system.

Under the upsurge of customization, many brands are flocking to it, hoping that companies will treat them rationally, and only by improving their own strength can they calmly deal with fierce competition!